Research into television's ethical value has mostly focused on scandal genres, such as Big Brother, Jersey Shore, and Jerry Springer. Only recently have researchers started to explore television's moral content with a broader focus. In this study we explore and describe the types of morality and moral content of a night of Dutch prime time television with an open and inductive approach through a qualitative content analysis. Our results revealed 13 types of morality and a basic differentiation between morals that (...) react on violations and transgressions, focusing on restricting behavior, and morals that are focused on ideals and values and stimulate social behavior. Lastly, we differentiated three moral meta-themes that permeate all genres, as well as six moral themes that arose only in specific genre-clusters. (shrink)

ABSTRACTIn a quantitative content analysis, social norm violations and their narrative context are analyzed in 225 episodes of 15 television series of four popular television genres. Extending previous studies, the authors’ results indicate that aggressive norm violations are only a fraction of all norm violations, which are dominated by lying/deception, swearing/use of vulgar language, and verbal attacks. The narrative context shows that norm violations are often motivated by egoism, receive low punishment, are rarely forgiven and seldom reflected by the characters; (...) this, however, depends on the type of norm violation. Genre differences were observed and their potential for effects on audiences’ moral thinking is discussed. (shrink)