This essay demonstrates the prominence of imitation in Kierkegaard’s ethics. I move beyond his idea of authentic existence modeled on Christ and explore the secular dimension of Kierkegaard’s insights about human nature and imitation. I start with presenting imitation as key to understanding the ethical dimension of the relationship between the universal and individual aspects of the human self in Kierkegaard. I then show that Kierkegaard’s moral concepts of “primitivity” and “comparison” are a response to his sociological and psychological observations (...) about imitation from an ethical point of view. In the final section of this paper, I briefly engage Friedrich Schleiermacher’s “ethics of individuality” and Gabriel Tarde’s “laws of imitation” to explore Kierkegaard’s consideration of ethics and imitation as situated within the context of a broader conversation on imitation. (shrink)