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  1. Male and stale? Questioning the role of “opinion leaders” in agricultural programs.Petr Matous - 2023 - Agriculture and Human Values 40 (3):1205-1220.
    Social networks can influence people’s behaviour and therefore it is assumed that central individuals in social networks, also called “opinion leaders”, play a key role in driving change in agricultural and food systems. I analyse the outcomes of an intervention (that encouraged Sulawesi smallholder farmers to take a specific action toward improving the health of their cocoa trees) to assess the impact of engaging opinion leaders in agricultural programs that aim to change farmers’ practices. The intervention has been implemented through (...)
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