In this paper, I discuss the intrinsic value of truth from the perspective of the emotion studies in virtue epistemology. The strategy is the one that looks at epistemic emotions as driving forces towards truth as the most valuable epistemic good. But in doing so, a puzzle arises: how can the value of truth be intrinsic and instrumental? My answer lies in the difference established by Duncan Pritchard between epistemic value and the value of the epistemic applied to the case (...) of subjective motivations to knowing. I argue that the value of truth is intrinsic as epistemic value and that this is not only compatible with the idea that truth can have different kinds of instrumental values but also that the subjective value of truth, disclosed by epistemic emotions, can make the value of truth stronger if regulated within patterns of virtuous enquiry. (shrink)