The body of philosophical knowledge concerning the relations among language, the senses, and deafness, interpreted as a canon of key ideas which have found their way into folk metaphysics, constitutes one of the historically sustained conditions of the oppression of deaf people. Jonathan Rée, with his book I see a voice, makes the point that a philosophical history, grounded in a phenomenological and causal concern with philosophical thought and social life, can offer an archaeology of philosophy's contribution to the social (...) oppression of deaf people.This article offers support for such a project while being critical of Rée's philosophical phenomenology, since it presumes, àpriori, two ideas about deafness and sign language: firstly, that deaf experience is like hearing experience but without hearing; and secondly, that the iconic qualities of sign languages are strictly superficial phenomena. Both presumptions, it is argued here, derive from the same philosophical knowledge which has linked deafness to the sense of hearing and the voice, and in doing so secured an intellectual basis for the oppression of deaf people in social life. (shrink)

As the father of modern linguistics, Ferdinand de Saussure influences all aspects of linguistic development with no exception of Cognitive Grammar. A scrutiny of how Saussure is understood in Cognitive Grammar indicates that Saussurean linguistics is misinterpreted in terms of five core ideas: (1) langue, rather than parole, is given highest priority; (2) the internal relation of “signifier-signified” counts as the pairing of “form-meaning”; (3) “arbitrariness” is contradictory to “symbolicity”; (4) “arbitrariness” means “unmotivatedness”; (5) arbitrariness is not the inherent nature (...) of morphological and syntactic structures. This paper is intended to reassess these five ideas and argue that they depart further from Saussure’s thought. (shrink)

In this study I compare the work of two scholars who are important for contemporary research into the history of semiotics. The main goal of the study is to describe specific rhetorical/figurative forms and structures of persuasion between two epistemological positions that determine various possibilities in the historiography of semiotics. The main question is this: how do we understand two important metatheoretical forms of descriptions in the historiography of semiotics or the history of sign relations? The first perspective is semiology (...) and its corollary, “structuralism,” as presented in Michel Foucault’sThe Order of Things. This perspective prefers to consider history as a set of ruptures (i). The second position explores the possibility of the historical development of semiotic consciousness as presented in the works of John N. Deely (ii). The main aim of this study lies in the exploration of these two different epistemological bases – divergent bases for developing specific understandings of interconnections that hold between between semiotics, semiosis and historical processes. A goal of this paper is to demonstrate the limits and advantages of these two paradigmatic positions. The positions in question are “meta-theoretical” in the following senses such that: (i) the historical episteme is taken to be ana priorideterminant of all sign-operations in a given era and is also the semiologic grid through which Foucault approaches every mode of scientific knowledge (from “science” to “economy” and beyond); (ii) the quasi-Hegelian development of semiotic consciousness based on a conception of the sign considered as a triadic ontological relation. The latter is Deely’s guiding meta-principle, through which the history of semiotics can be articulated, examined and evaluated. (shrink)

The article reviews Italian semiotician and philosopher Umberto Eco’s vision of semiotics as a discipline, the aim of which is to study the ‘whole of culture’. It focuses especially on Eco’s trajectory out of structuralism and on the development of a cognitive semantics based on strong pragmatist principles, that inform his notion of interpretability as the key process of semiosis and on the encyclopedia as the format more apt to describe the cultural space. After a consideration of the interface between (...) the cognitive, the pragmatic and the cultural dimensions of semiosis, the article highlights a few open problems in contemporary, culturally-oriented sociological theory that could benefit from a deeper engagement with these concepts. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

To view language as a cultural tool challenges much of what claims to be linguistic science while opening up a new people-centred linguistics. On this view, how we speak, think and act depends on, not just brains, but also cultural traditions. Yet, Everett is conservative: like others trained in distributional analysis, he reifies ‘words’. Though rejecting inner languages and grammatical universals, he ascribes mental reality to a lexicon. Reliant as he is on transcriptions, he takes the cognitivist view that brains (...) represent word-forms. By contrast, in radical embodied cognitive theory, bodily dynamics themselves act as cues to meaning. Linguistic exostructures resemble tools that constrain how people concert acting-perceiving bodies. The result is unending renewal of verbal structures: like artefacts and institutions, they function to sustain a species-specific cultural ecology. As Ross argues, ecological extensions make human cognition hypersocial. When we link verbal patterns with lived experience, we communicate and cognise by fitting action/perception to cultural practices that anchor human meaning making. (shrink)

The present study investigates the collocation-induced semiosis of the linguistic sign AFRICA as being used in the academic section of the Corpus of Contemporary American English (known as COCA) (Davies, Mark. 2008. The Corpus of Contemporary American English (COCA): one billion words, 1990-present. Available online at https://corpus.byu.edu/coca/). Drawing on a hybrid theoretical framework, the study utilizes Charles Peirce’s (1931–58) semiotic model of the sign and Roman Jakobson’s theory of “markedness” (Jakobson, Roman. 1972. Verbal communication. Scientific American (Special Issue, September 1). (...) 73–80) as well as Stuart Hall’s treatment of “code” (Hall, Stuart. 1980. Encoding/decoding. In Stuart Hall, Doothy Hobson, Andrew Lowe, & Paul Willis (eds.), Culture, media, language: Working papers in cultural studies, 1972–79, 117–127. New York: Routledge) and John Swales’ notion of “discourse community” (Swales, John M. 1990. Genre analysis: English in academic and research settings. Cambridge: Cambridge University Press). The study empirically tests the hypothesis that, in a given discourse domain, the relevant interpretant can decode a linguistic sign (representamen) in the co-text of its marked collocates in a way that is collocationally used via the two modes of iconic and indexical signification. The concordance-based analysis conducted in the present study offers two findings, theoretical and practical. First, the study proposes the theoretical concept of collocational semiosis as one way of methodologically integrating the study of collocation into a structural-linguistic analytic framework that richly intersects with the genre-based notion of “discourse community.” Second, in the academic discourse community of the COCA, to the expert interpretant, the representamen AFRICA has been decoded due to its marked collocates which have been technically used in two modes of signification, viz. iconic and indexical. (shrink)

We present a corpus-based study of coherence in multimodal documents. We concern ourselves with the types of relationships between graphs and tables and the text of the document in which they appear. In order to understand and categorize the types of relations across modalities, we are making use of Rhetorical Structure Theory, and propose that this can adequately describe these types of relations. We analyzed a corpus comprising three different genres, and consisting of about 1500 pages of material and almost (...) 600 figures, tables and graphs. We show that figures stand in both presentational and subject matter relations to the text, and that the relationship between figures and text is one of a small set out of the larger possible rhetorical relations. We also discuss several issues that arise in the treatment of multimodal material, such as the potential for multiple connections between figure and text. (shrink)