Reification, fetishism, alienation, mastery, and control – these are some of the key concepts of modernity that have been battered and beaten by postmoderns and nonmoderns alike, with Bruno Latour, a nonmodern, discarding them most recently. Critical of this approach, which creates a rift between moderns and nonmoderns, the author engages in dialogue with modern thinkers – particularly Peter Berger, Thomas Luckmann and Stanley Pullberg – with a view to recycling and redefining the concept of reification from a nonmodern perspective. (...) Marxian scholars associate reification with an attitude of detachment and passivity. Drawing on two years of ethnographic fieldwork in a Luvale-speaking region of northwest Zambia, Africa, the author seeks to convert the negative and asymmetrical Marxian reading of reification, which places subjects above objects, to a positive symmetry. Marx explained the capitalist economy through the lens of religion. Reversing the direction of symmetrical comparison, the author considers the northwestern Zambian universe of ancestors and their different mahamba manifestations in the form of spiritual beings, diseased bodies and material objects through the lens of Marxian concepts, mainly reification and fetishism. Three aspects of reification understood as a human universal come to light: first, reification and animation entail each other both in the realms of materiality (human bodies and material objects) and immateriality (concepts and spirits), being best perceived as a form of fetishism. Reifacts are fetishes and fetishes are reifacts. Second, because fetishes are animated and do things, reification is a form of engagement with the world, a means to action and a tool for transformation. Third and last, and without contradiction, reification entails engagement and detachment, action and withdrawal, control and surrender. There is much to gain from recycling the old concept of reification. In a non-partisan symmetrical perspective, the redefinition of reification as fetishism yields a new, positive understanding of the place of material and immaterial things in social life and the ways in which we humans apprehend the world and implicate those things in our projects and struggles. Reification is not an impediment to action but a condition for action. (shrink)

Recent publications on Alfred Schutz suggest the importance of his musical thought for understanding his general viewpoint on intersubjectivity. Developing this proposition further, my article focuses on one aspect of Schutz’s writings on music: his attempts to amalgamate the aesthetic oppositions of the Dionysian/Apollonian by Friedrich Nietzsche and inner duration/spatialized time by Henri Bergson. Despite the seeming distortion of the initial meaning of the Dionysian impulse, I suggest that Schutz’s employment remains faithful to the aesthetic and cognitive theory of early (...) Nietzsche. To substantiate this, I draw a link between Nietzsche’s early theory of aesthetic cognition and the neurophysiology of the mid-nineteenth century. Furthermore, the way Schutz applied the Dionysian/Apollonian opposition to the problem of musical communication made his musical thought prefigure some neuro-scientifically inspired discussions of the present-day, like the one on joint attention. Schutz tackled the key paradox: why the experience of music can be shared but not directly communicated. (shrink)

This paper aims to explore the relations between Schutzian theory and hermeneutics. After presenting the connections between hermeneutic thought and Schutz’s work from a historical point of view, it will argue that despite its significant differences from hermeneutic theory, Schutzian theory can be utilized as a kind of proto-hermeneutics. By now, the heterogeneous movement of the interpretive social sciences has reached an established position, but with their growing reliance on the impulses coming from philosophical hermeneutics, the latent problem comes to (...) the foreground: the former demand for an action-theoretical grounding has faded away. Currently, action theory itself is no more dominated by the work of interpretively minded authors, but by the theories of rational choice. This results in a false opposition between the explanatory models, which base their arguments on historical, cultural, and linguistic factors, and those, which focus on the plane of the decisions of individuals. Bypassing the objectivism present in both the rational choice approach and hermeneutics, Schutz’s pragmatic theory of the life-world, originating from both interpretive and pragmatic intellectual influences, may be useful to overcome this opposition, and can serve as a proto-hermeneutical point of departure: that is, as a theory which cannot alone take over the duty of hermeneutics, but which can complement hermeneutics on a fundamental level. (shrink)

To make Adorno’s difficult notion of “identity thinking” more amendable to sociological research, this project brings his Negative Dialectics into conversation with Schutz’s theory of typification. When revised with Adorno’s attention to political economy and the pathologies of reification, Schutz’s framework allows for an analysis of identity thinking in everyday life. Both theorists argue that categories of thought: automatically subsume objects for pragmatic yet socially conditioned reasons, are socially formed, transferred, and selected, and suppress particularizing characteristics of objects. Their overlapping (...) arguments are cross-fertilized to propose a critical approach to cognitive sociology that can engage in a form of ideology critique that illuminates forms of thinking that conceal social contradictions. This approach is useful for explaining the “mundane dialectic of enlightenment”: the daily reproduction of unreflective rationalization that breeds irrationality in the form of social domination and environmental harm, a contradiction which finds its ultimate expression in climate change inaction. (shrink)