In an essay in these pages, Jeffrey Friedman charged that Cultural Theory obscures the unity and uniqueness of modern egalitarian individualism; reduces culture to society; ignores history; is only applicable to contemporary, Western politics; provides an unsatisfactory account of preference formation and preference change; and leaves no place for the vitally important debate over what we should prefer. Although some of Friedman's criticisms stem from a misreading or strained reading of Cultural Theory, others raise vitally important questions not only about (...) Cultural Theory but social theory generally. My reply to Friedman offers not just a defense of the particular categorization of cultures used in Cultural Theory, but a defense of the entire enterprise of constructing general social theories that seek to discern transhistorical patterns in the all too evident diversity and contingency of history. (shrink)