The problematic issues connected to post-truth communication emerged in all their social relevance after the victory of Brexit and Donald Trump in 2016. Fake news, echo chambers, filter bubbles, and a crisis of experts are some of the phenomena of this epoch of digital revolution that everyone is forced to deal with on daily basis. Public media echoed the plea for a return to a connection between reality, truth, and communication that has been advocated for by philosophy and communication studies (...) since the beginning of the century. However, the strategy for effecting this return is not clear. The paper presents two of the most common strategies employed by practitioners of communication in the newsrooms: reliance on a new form of positivism and the necessity of inculcating critical media literacy into the general population. Concluding that both proposals are inadequate, the paper proposes a rich, relational realism stemming from Peirce’s semiotic and metaphysical studies. (shrink)