In this paper, I provide a qualified defense of the claim that cognitive biases are not necessarily signs of irrationality, but rather the result of using normative standards that are too narrow. I show that under certain circumstances, behavior that violates traditional norms of rationality can be adaptive. Yet, I express some reservations about the claim that we should replace our traditional normative standards. Furthermore, I throw doubt on the claim that the replacement of normative standards would license optimistic verdicts (...) about human rationality. (shrink)

Drawing from the "anti-philosophies" of Nietzsche and Wittgenstein, and deploying a methodology which synthesizes critical theory with evolutionary psychology and contemporary cognitive science, our analysis demonstrates: 1. Justifications, in any context, are oriented towards social manipulation and bear no relation to any "cognitive processes." 2. The role of logic is overstated, both with regards to our justifications, and also our cognition. 3. Truth and falsity are socio-linguistic functions which have no bearing on any "objective reality." Insofar as these claims are (...) correct, the methods and aims (both normative and descriptive) of "classical epistemology" are invalidated. We offer up a proposal as to what a more useful/meaningful epistemology might look like, exploring how such a reformulation might affect conceptions of "knowledge" and "rationality.". (shrink)

The evolving dynamics of the marketplace, coupled with concerns regarding the finite capacity to meet increasing demands, have led to the emergence of new phenomena and practices. These developments, while heralding significant changes in the perception and selection of products and services, also elicit substantial concerns. Greenwashing is defined as the strategic practice by which corporations create a misleading impression of their environmental initiatives. This paper examines the theoretical foundations and multifaceted nature of greenwashing, identifying key deceptive strategies such as (...) hidden trade-offs, lack of verifiable evidence, vagueness, irrelevance, and false labels. It explores the motivations behind greenwashing, which often stem from the pressure to appear environmentally responsible without incurring the costs associated with genuine sustainability. The analysis underscores the broader implications of greenwashing, including its impact on consumer trust, corporate governance, and environmental policy. Additionally, the paper addresses the emerging issue of "machinewashing," wherein companies make exaggerated claims about the ethical aspects of their AI technologies. Furthermore, the concept of environmental vices is explored, illustrating how greenwashing perpetuates unethical behaviors and undermines authentic sustainability efforts. To address these practices, the study advocates for a comprehensive approach that includes stricter regulations, increased transparency, and greater engagement from civil society. By promoting genuine sustainability and holding corporations accountable, it is possible to restore consumer trust and support authentic environmental initiatives, thereby fostering a more sustainable and ethical commerce. Keywords: greenwashing, environmental vices, ecology, machinewashing, business ethics, sustainability. (shrink)

In this paper, I provide a qualified defense of the claim that cognitive biases are not necessarily signs of irrationality, but rather the result of using normative standards that are too narrow. I show that under certain circumstances, behavior that violates traditional norms of rationality can be adaptive. Yet, I express some reservations about the claim that we should replace our traditional normative standards. Furthermore, I throw doubt on the claim that the replacement of normative standards would license optimistic verdicts (...) about human rationality. (shrink)