A prolific discourse on the sexualisation of girls has developed in the Anglophone west. Since 2006, at least six governmental policy papers, four think tank reports, ten parenting manuals as well as over a thousand newspaper articles have been published on the topic. Deconstructing popular feminist narratives, one finds that beneath calls for protection there often resides a deeply ambivalent construction of the middle-class white girl. I argue that these narratives are beset by a melancholic subtext, one that is fuelled (...) by care and a desire for the future as well as an undercurrent of suspicion, anger and resentment. (shrink)