Textbooks play a strong part in constructing gender roles and status in society. Thus, the images, lessons, and stories of gender portrayed in textbooks affect the perception of prevalent masculine behavior. To develop an insight into the phenomena, this article analyzes the institutionalized patriarchy and patriarchal values embedded in the Urdu and English National Book Foundation textbooks for grades 5, 6, and 7. The study used content analysis techniques to decode the tone, juggling of meanings, pictorial representation, topic selection, word (...) selection, number of pages devoted to each topic, and gender placement of Urdu and Social Studies textbooks. The study explored whether women are portrayed as followers of men and men as having a leadership role. The mother is predominantly presented as a housewife who stays at home, cleaning and cooking all day. While the father goes to work every day and comes home and relaxes after a hard day’s work. Such placement of gendered roles has an effect on the thinking of young students and they internalize the idea that such roles are a natural part of their personality. Moreover, the books reflect a reality which is more male-oriented, while female representations are lacking in the dominant reality. (shrink)