According to nearly all theorists writing on the subject, a certain derogatory content is regularly and systematically communicated by slurs. So united, the theorists disagree sharply on the elements of this content, on its provenance, and on its mechanism. I argue that the basic premiss of all these views, that there is any such derogatory content conveyed with the use of slurs, is highly dubious.

Theories of slurs mostly fall into two camps. According to conjunctivists, uses of slurs conventionally perform two distinct speech acts. The first is a non-derogatory act of referring to a kind, and the second is a non-referential act of derogation. The first act is also performed by their neutral counterparts. Minimalists, by contrast, think that uses of slurs conventionally perform the non-derogatory act of referring associated with their neutral counterparts, and that it all. I argue against both these approaches, by (...) demonstrating that they fail to capture the full range of slurs’ occurrences. I focus on three important cases: (i) a bigot’s use of slurs, (ii) their (non-reclaimed) use by slurs’ targets, and (iii) the use of slurs in quotational contexts. I develop a novel and deflationary semantics for slurs that occupies a space between conjunctivism and minimalism, according to which uses of slurs conventionally perform a single act of derogatory reference. This view bucks the orthodoxy in maintaining that the meanings of slurs do not divide along fact/value lines. Interestingly, this is for reasons that don’t apply to 'thick' terms, like 'brave' and 'wanton'. (shrink)