This article builds heterosexuality into the concept of aesthetic labor to better understand corporate efforts to construct gendered brands and consumer identities. By theorizing heterosexual aesthetic labor, I show how two men’s salons, Adonis and The Executive, hire for, develop, and mobilize the sexual identities and gender habitus of straight and conventionally feminine women to masculinize the hair salon. Drawing from ethnographic observations of and interviews with employees and clients at these men’s salons, I move the discussion of aesthetic labor (...) beyond recruitment to show how service workers become interactional resources for customers’ projections of privileged identities. Emphasizing workers’ agency, I show how the women deploy professionalizing rhetoric and protocols and essentializing frameworks to manage the dilemmas of heterosexual aesthetic labor. These management strategies allow women a sense of legitimacy and at the same time keep gender and sexual hierarchies intact and naturalize men’s entitlement to women’s bodies. (shrink)

Work on farms and in restaurants is characterized by highly gendered and racialized divisions of labor, low wages, and persistent inequalities. Gender, race, and ethnicity often determine the spaces where people work in the food system. Although some research focuses on gendered divisions of labor in restaurants and on farms, few efforts look more broadly at intersectional inequalities in food work. Our study examines how inequality is perpetuated through restaurant and farm work in the United States and, specifically, how gender (...) and race/ethnicity influence where people work, their tasks and responsibilities, and their work experiences. In describing restaurant work, people in the restaurant industry typically refer to the front and back of the house to distinguish between different working spaces, jobs, and workers. We use this spatial metaphor of front and back of the house to analyze intersectional inequalities of food work in restaurants and on farms. The data derive from conversations with 63 restaurant and farm owners, managers, and workers in California and Pennsylvania. Our findings suggest that gendered and racialized bodies often define who works in the front and back of the “house,” and that owners and workers often naturalize gender and racial divisions of labor in food work. Despite these patterns, we found evidence of attempts to reduce these inequalities on farms and in restaurants. (shrink)

While both men and women work out in contemporary gyms, popular conceptions of the gym as a masculine institution continue. The authors examine organizational processes within a chain of women-only gyms to explore whether and how these processes have feminized the historically masculine gym. They examine the physical setting and equipment, the established procedures for customers' use of machines, and the interactional styles of employees as components of the organization's structure. They argue that the organization's use of technology and labor (...) mobilizes customers' participation in a feminized organizational culture of nonjudgmental and noncompetitive sociability. Organizational processes create a context that fosters gendered interactions and identities among customers. The organizational context calls gendered behavior into play such that the performance is naturalized. The processes outlined may occur in other cases of organizational recoding and suggest ways that transposable gender practices may change the gender coding of an institution yet leave gender hierarchies intact. (shrink)

Strip clubs have rarely been analyzed in terms of their gendered organization. Instead, the literature on stripping emphasizes interaction-based perspectives that focus on strippers, patrons, and broader macro-structural trends. Although interaction-based perspectives are valuable, they often neglect to consider the context in which these interactions take place, the strip club itself. Such studies also tend to neglect the larger cast of club characters who own, manage, and work. This study explores workplace dynamics in The Lion's Den, a club featuring nude (...) female dancers who perform primarily for male patrons. Informed by feminist and gendered organizational theory, this research utilizes sociologist Joan Acker's framework for studying gendered organizations as a way of augmenting interaction-based perspectives. Applying her approach to a strip club, an overtly gendered setting, this research demonstrates the importance of context in facilitating particular gendered processes, stereotypes, and gendered substructures. (shrink)

Masculinities vary by organizational context, demonstrating that organizational culture shapes the gendering of work even within the same occupation. The author draws on comparative and ethnographic data collected in two retail environments to understand how a common organizational culture is differently gendered by the organization of work. In these music stores, organizational culture is driven by masculinist fantasies of the rock musician lifestyle. As the products and knowledge of the rock musician lifestyle are made popularly accessible and retail work is (...) deskilled, a style of masculinity based on fraternization and competition takes the place of formal knowledge and experience—reaffirming rock musician as a populist, but exclusively male identity. The article concludes with a consideration of how the de-skilling of retail work reproduces gendered interactions that affirm men’s control over work and its products, even as retail work is presumed to be feminizing. (shrink)

Women’s education has been central to discourses that have sought to modernize developing and Muslim societies. Based on ethnographic data collected from women teachers from rural and low-income communities of Pakistan, the article shows how being a parhi likhi woman implies acquiring a privileged subject position making claims to middle-class and Islamic morality, and engaging in specific struggles within, rather than against, the institutions of family, community, and Islam. This focus on the lived experiences of educated Muslim women complicates the (...) prevalent narrative of modernity that presents women’s education and gender empowerment as an expression of individual women’s choice and free will against the oppressive frameworks of family, community, and Islam. (shrink)

‘Doing gender’ has often been used as the theoretical entrance for research on gender issues in the social sciences. However, research has been accused of using the concept in a ‘ceremonial’ way, treating gendered structures as static. In response to this claim, this article investigates the process of ‘hierarchization’, or how gendered and racial hierarchies occur through everyday practices and political and economic contexts in the rural, wild berry industry in contemporary Sweden. The industry has gone through a thorough transformation, (...) from irregular and small-scale production to regularized and large-scale production, which has affected the intersection of gender and racial structures. In particular, Thai women have gone from being active participants both as entrepreneurs and as workers, to working under native men, or being passive receivers of men’s remittances. The mechanisms behind the intersection of gender and racial structures are a complex interplay of economic, social and institutional factors, which act on nested global, national and translocal scales. (shrink)

Sexuality researchers have demonstrated how the progressive campuses of selective universities shape hookups, sexual fluidity, and same-gender sex among straight-identified women. However, this research cannot fully explain a puzzling demographic pattern: women with the lowest levels of educational attainment reported the highest lifetime prevalence of same-gender sex. To make sense of this puzzle, I draw on interviews with 35 women systematically recruited from a demographic survey. I find early motherhood forecloses possibilities to develop or claim LGBTQ identities as women prioritize (...) seemingly incompatible discourses of self-sacrifice and good motherhood; sexual friendships and safety strategies provide opportunities to meaningfully explore same-gender sex and desire; and participants reject “queer” and embrace “bisexual” in the opposite pattern observed among their more privileged peers. This study underscores the situated nature of sexuality knowledge by offering an intersectional analysis of how women beyond the college hookup scene and located outside spaces permeated with LGBTQ discourses enact sexual fluidity and make meaning of same-gender sex. (shrink)