Accounts of normal appearances in Goffman's Stigma and Garfinkel's "Passing and the Managed Achievement of Sex Status in an Intersexed Person" are compared. It is found that in these two classic interactionist texts the formulation of stigma requires the production of normal appearances that occlude interactants' selves. In effect, selves are stigmatized. The essay reads Goffman and Garfinkel in terms of each other, and in certain emergent paradoxes rediscovers the missing (stigmatized) selves.

The approach is by a winding road about nine miles long, boldly cut out of the rock … the road comes to an end in front of a long underground passage leading into the mountain, enclosed by a heavy double door of bronze. At the far end of the underground passage a wide lift, panelled with sheets of copper, awaits the visitor. Through a vertical shaft of 330 feet cut right through the rock, it rises up to the level of (...) the Chancellor's [Hider's] dwelling place. Here is reached the astonishing climax. The visitor finds himself in a strong and massive building containing a gallery with Roman pillars, an immense circular hall with windows all around … It gives the impression of being suspended in space … The whole, bathed in the twilight of the autumn evening is grandiose, wild, almost hallucinating. The visitor wonders whether he is awake or dreaming. (shrink)

The authors argue that Erving Goffman developed concepts that contribute to an understanding of historical changes in the construction of the self and enable us to see the new forms that self-construction is taking in a society driven by consumption, marketing, and media. These concepts include: commercial realism; dramatic scripting; hyper-ritualization; the glimpse; and the dissolution or undermining of the real, the authentic, and the autonomous. By placing Goffman's under-discussed work, Gender Advertisements, in rapprochement with the work of Guy Debord, (...) Jean Baudrillard, and Fredric Jameson, we draw out shared concerns over the ways that the self becomes externally defined and incoherent in advanced consumer capitalism. We then turn to Goffman's “Territories of the Self” in order to show that Goffman balances his historicist analysis with a theory of a self that can maintain its coherence amidst the fragmenting forces of the media and the consumer society. Thus we document the continuing relevance of Goffman's thought for cultural and media analysis in contemporary consumer society. (shrink)