Accounts of normal appearances in Goffman's Stigma and Garfinkel's "Passing and the Managed Achievement of Sex Status in an Intersexed Person" are compared. It is found that in these two classic interactionist texts the formulation of stigma requires the production of normal appearances that occlude interactants' selves. In effect, selves are stigmatized. The essay reads Goffman and Garfinkel in terms of each other, and in certain emergent paradoxes rediscovers the missing (stigmatized) selves.

There is a time of day immediately before dusk when the outline of every object becomes sharply delineated. It was just that moment. The lacerated edges of wooden beams in the wreckage, the freshness of the rents in the shredded trees, and the curled zinc sheets with their puddles of rain water - everything appeared almost unpleasantly vivid. In the extreme west only a horizontal line of scarlet was to be seen in the sky between two or three towering black (...) burned-out buildings. Flecks of scarlet were also visible through the windows of the ruined structures. It was as if someone had turned on a red light in a deserted and uninhabited house. (Yukio Mishima, The Temple of Dawn). (shrink)

The authors argue that Erving Goffman developed concepts that contribute to an understanding of historical changes in the construction of the self and enable us to see the new forms that self-construction is taking in a society driven by consumption, marketing, and media. These concepts include: commercial realism; dramatic scripting; hyper-ritualization; the glimpse; and the dissolution or undermining of the real, the authentic, and the autonomous. By placing Goffman's under-discussed work, Gender Advertisements, in rapprochement with the work of Guy Debord, (...) Jean Baudrillard, and Fredric Jameson, we draw out shared concerns over the ways that the self becomes externally defined and incoherent in advanced consumer capitalism. We then turn to Goffman's “Territories of the Self” in order to show that Goffman balances his historicist analysis with a theory of a self that can maintain its coherence amidst the fragmenting forces of the media and the consumer society. Thus we document the continuing relevance of Goffman's thought for cultural and media analysis in contemporary consumer society. (shrink)