In this article, we discuss expertise by considering the activity of reading. Cognitive scientists have traditionally conceptualised reading as a single, well-defined task, namely the decoding of letter sequences into meaningful sequences of speech sounds. This definition captures a core feature of the reading activity at the computational level, but it is an overly narrow model of how reading behaviour occurs in the real world. We propose a more expansive model of expertise. In our view, expertise in general is best (...) conceptualised as a distributed process that takes place within a cultural-cognitive ecosystem. Our model allows for a more inclusive view of expertise in reading. We argue that reading is better understood as a manifold task domain that admits multiple reasonable criteria for evaluating performance. We draw on ethnographic data to show how our model allows for a wider appreciation of what expertise in reading amounts to in educational contexts. (shrink)