This article contributes to the concept of social values by presenting analytical tools that explore how social values are classified, re-presented and interpersonally performed in the construction of identities. I approach social values as classificatory systems of acceptability and desirability that are collectively generated. The meanings of social values are embedded in culture and in power imbalanced social relations; they constantly undergo reformulation in identification processes and are also used to define the social order. I suggest that social values can (...) be analysed in relation to aspects of representation and interpersonal positioning that are also involved in the construction of identities: Value classifications involve compartmentalising moral orders into e.g. good, desirable, important, necessary; value projects are concerned with how value classifications and content occupy roles and become oriented to action; and value positioning is concerned with how narrators align with value classifications and projects as well as with individuals and groups seen to share or reject such classifications and projects. (shrink)