This article offers a historical analysis of the relationship between the practice of participant-observation among American sociologists and Erving Goffman’s dramaturgical model of the self. He was a social scientist who privileged ethnography in the field over the laboratory experiment, the survey questionnaire, or the mental test. His goal was a natural history of communication among humans. Rather than rely upon standardizing technologies for measurement, Goffman tried to obtain accurate recordings of human behavior through secretive observations. During the 1950s, he (...) conducted three major studies as a participant-observer, disguised from those studied through insincere performances. As originally presented, his dramaturgical theory did not draw upon the theater as the governing metaphor, but rather the confidence game. It is suggested that Goffman’s writings exemplify what Gerd Gigerenzer calls the tools-to-theories heuristic. Goffman’s depiction of the confidence man’s behavior closely mirrored how he and his fellow sociologists described the practice of participant-observation. Both were represented as embedded and attentive yet coolly detached observers skilled at playing different roles as the situation necessitated. The similarities between his own professional behavior and the activities of the confidence man may have suggested to Goffman the latter as a model for human nature. (shrink)

The authors argue that Erving Goffman developed concepts that contribute to an understanding of historical changes in the construction of the self and enable us to see the new forms that self-construction is taking in a society driven by consumption, marketing, and media. These concepts include: commercial realism; dramatic scripting; hyper-ritualization; the glimpse; and the dissolution or undermining of the real, the authentic, and the autonomous. By placing Goffman's under-discussed work, Gender Advertisements, in rapprochement with the work of Guy Debord, (...) Jean Baudrillard, and Fredric Jameson, we draw out shared concerns over the ways that the self becomes externally defined and incoherent in advanced consumer capitalism. We then turn to Goffman's “Territories of the Self” in order to show that Goffman balances his historicist analysis with a theory of a self that can maintain its coherence amidst the fragmenting forces of the media and the consumer society. Thus we document the continuing relevance of Goffman's thought for cultural and media analysis in contemporary consumer society. (shrink)

Ageing bodies are too often associated with invisibility or ‘active’ and ‘successful ageing’ discourses. Little research has focused on the daily and lived experiences of ageing, gender and sexuality in midlife, particularly when it comes to positive or more nuanced experiences. Based on ethnographic research in salsa classes with women in their fifties, this article explores the intersections and co-production of ageing, femininity and heterosexualities within particular spaces. Single women in midlife initially felt unsure of the ‘rules of the road’, (...) out of place in social space. Salsa class spaces were produced as safe, alongside a ‘safe sensuality’ – which included embodying a glamorous salsa outfit but remaining respectfully feminine in ‘age appropriate’ ways. Participants navigated a way to become ‘more’ rather than ‘less’ of themselves with age, enjoying a ‘second chance’ which had not been afforded to the women of the generations before them. This article extends queer studies of space to account for ageing and for the hierarchies embodied within heteronormativities. (shrink)