In this article the author seeks to establish a theoretical framework within which the contemporary concerns about young women’s unhappy and unhealthy relationships with their bodies can be elucidated. Symbolic interactionist theories are considered to explicate the imperative of producing visual identity, and modern interactionist work (Giddens) to consider the consumer capitalist context of this imperative. Post-structural feminist work is interrogated for its robust engagement with the contradictory approaches to the possibility of female agency in relation to ‘doing looks’. The (...) structural tradition is briefly utilized to consider the social position of the young people who increasingly, it is argued, seek identification through appearance. Finally, symbolic interactionist work is returned to for its ability to theorize the intersubjective production and subjective experience of body-hatred. (shrink)