To understand the endogenous components of the event-related brain potential (ERP), we must use data about the components' antecedent conditions to form hypotheses about the information-processing function of the underlying brain activity. These hypotheses, in turn, generate testable predictions about the consequences of the component. We review the application of this approach to the analysis of the P300 component. The amplitude of the P300 is controlled multiplicatively by the subjective probability and the task relevance of the eliciting events, whereas its (...) latency depends on the duration of stimulus evaluation. These and other factors suggest that the P300 is a manifestation of activity occurring whenever one's model of the environment must be revised. Tests of three predictions based on this “context updating” model are reviewed. Verleger's critique is based on a misconstrual of the model as well as a partial and misleading reading of the relevant literature. (shrink)

Three studies examined the effect of primed psychological distance on level of perceptual construal, using Navon’s paradigm of composite letters (global letters that are made of local letters). Relative to a control group, thinking of the more distant future (Study 1), about more distant spatial locations (Study 2), and about more distant social relations (Study 3) facilitated perception of global letters relative to local letters. Proximal times, spatial locations, and social relations had the opposite effect. The results are discussed within (...) the framework of Construal Level Theory of psychological distance (Liberman & Trope, 2008; Trope & Liberman, 2003). (shrink)

Extraversion has two central characteristics: (1) interpersonalengagement, which consists of affiliation (enjoying and valuing close interpersonal bonds, being warm and affectionate) and agency (being socially dominant, enjoying leadership roles, being assertive, being exhibitionistic, and having a sense of potency in accomplishing goals) and (2) impulsivity, which emerges from the interaction of extraversion and a second, independent trait (constraint). Agency is a more general motivational disposition that includes dominance, ambition, mastery, efficacy, and achievement. Positive affect (a combination of positive feelings and (...) motivation) is closely associated with extraversion. Extraversion is accordingly based on positiveincentivemotivation. (shrink)

Time, an important, yet scarce resource in daily living, affects cognition, decision-making, and behavior in various ways. For instance, in marketing practice, time-bound strategies are often employed to influence consumer behavior. Thus, understanding and mastering a target market from a temporal perspective can contribute to the ease with which marketers and businesses formulate marketing strategies. Accordingly, this research conducts three studies to explore the influence of temporal framing as an external time cue on the evaluation of sponsorship-linked marketing campaigns. The (...) studies show that future-framed participants adopted a global processing style. In this context, providing information about the sponsoring brand and sponsored event induced a more positive evaluation of future campaigns. However, in a past-frame context, participants were less likely to adopt a global processing style. Here, providing brand sponsor information alone increased the likelihood of a positive evaluation of past campaigns. Ultimately, the findings provide a theoretical basis for decision-making utilizing the influence of activities and events to enhance brand image. (shrink)

Psychometric properties of Attentional Control Scale: The preliminary study on a Polish sample The presented study was focused primarily on a psychometric analysis of the Attentional Control Scale, but they also enhanced the understanding of the role of effortful attentional skills in determining the individual well-being, general adaptation or emotional disorders. The analyses included basic item and scale descriptions as well as convergent and discriminant validity. 218 Polish undergraduate students completed the battery of the self-report techniques and two paper —pencil (...) attentional tests. Data revealed a unidimensional of a 20-item ACS. It can be used validly to assess long-term individual differences in attentional skills related to the voluntary executive functions. The analysis of content, internal and construct validity as well as reliability provided evidence of the scale's significant convergent and discriminant validity when correlated with attentional tests and other personality techniques. We found strong, systematic relations between the attentional control and selected measures of temperament, arousal, emotionality, and motivation. The results allow assuming that good attentional control, may protect individuals from the emotional disorders by regulating perceptual, conceptual, and response processing. (shrink)

To understand the endogenous components of the event-related brain potential (ERP), we must use data about the components' antecedent conditions to form hypotheses about the information-processing function of the underlying brain activity. These hypotheses, in turn, generate testable predictions about the consequences of the component. We review the application of this approach to the analysis of the P300 component. The amplitude of the P300 is controlled multiplicatively by the subjective probability and the task relevance of the eliciting events, whereas its (...) latency depends on the duration of stimulus evaluation. These and other factors suggest that the P300 is a manifestation of activity occurring whenever one's model of the environment must be revised. Tests of three predictions based on this “context updating” model are reviewed. Verleger's critique is based on a misconstrual of the model as well as a partial and misleading reading of the relevant literature. (shrink)

P3 is the most prominent of the electrical potentials of the human electroencephalogram that are sensitive to psychological variables. According to the most influential current hypothesis about its psychological significance [E. Donchin's], the “context updating” hypothesis, P3 reflects the updating of working memory. This hypothesis cannot account for relevant portions of the available evidence and it entails some basic contradictions. A more general formulation of this hypothesis is that P3 reflects the updating of expectancies. This version implies that P3-evoking stimuli (...) are initially unexpected but later become expected. This contradiction cannot be resolved within this formulation. The alternative “context closure” hypothesis retains the concept of “strategic information processing” emphasized by the context updating hypothesis. P3s are evoked by events that are awaited when subjects deal with repetitive, highly structured tasks; P3s arise from subjects' combining successive stimuli into larger units. The tasks in which P3s are elicited can accordingly be classified in terms of their respective formal sequences of stimuli. P3 may be a physiological indicator of excess activation being released from perceptual control areas. (shrink)