This article argues that basic ethical principles of U.S. journalism as described in the Society of Professional Journalists' Code of Ethics are the result of, and a response to, cognitive bias and error. Cognitive biases and errors necessitate journalistic best practices to correct or attenuate them. Social cognitive processes explored include stereotyping, confirmation bias, and attribution. These concepts are noteworthy because each may be activated by the practice of journalism, and each has been shown to be susceptible to attenuation through (...) specific practices. The article concludes with ideas for integrating cognition into journalism education. (shrink)