Ikigai is a Japanese concept, which, in brief, refers to the “reason or purpose to live”. I-risks have been identified as a category of risks complementing x- risks, i.e., existential risks, and s-risks, i.e., suffering risks, which describes undesirable future scenarios in which humans are deprived of the pursuit of their individual ikigai. While some developments in AI increase i-risks, there are also AI-driven virtual opportunities, which reduce i-risks by increasing the space of potential ikigais, largely due to developments in (...) generative AI, virtual worlds as well as AI-driven hyper-personalization. The purpose of this paper is to present a first attempt to map the potential AI-driven virtual hyper-personalised ikigai universe. Moreover, challenges and further ideas are presented. (shrink)