In the last decade Robert Barnard and Joseph Ulatowski have conducted a number of experimental studies in order to better understand the ordinary notion of truth. In this paper I critically engage their ecological approach to the study of truth, and argue for a wider perspective on how truth should be empirically studied: in addition to the experimental data that they emphasize and collect, there should also be a substantial observational element to conceptual ecology. I then critically evaluate the conclusions (...) they draw from their data, as they relate to correspondence, pluralism, and objectivity. Along the way, I offer suggestions for future lines of research for a more expansive and effective ecological exploration of truth. (shrink)