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Chapter 10. Visual metaphoric conceptualization in editorial cartoons

In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter (2009)

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  1. Multimodal Fusion in Analyzing Political Cartoons: Debates on U.S. Beef Imports Into Taiwan.Tiffany Ying-Yu Lin & Wen-yu Chiang - 2015 - Metaphor and Symbol 30 (2):137-161.
    This study proposes a multimodal fusion model to account for the cognitive mechanisms involving 56 political cartoons with regard to U.S. beef import issues as reported in two dominant Taiwanese newspapers, the Liberty Times and United Daily News. Specifically, this study claims that multimodal fusion model evolves from two metonymic-metaphoric networks, i.e., related metonymic network and diversified metaphoric network, and combines the conceptual, visual, and verbal modes. Our analysis demonstrates that multimodal fusion is a significant and recurrent representation technique in (...)
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  • Imago Dei: Metaphorical conceptualization of pictorial artworks within a participant-based framework.Amitash Ojha, Marianna Bolognesi & Fabio I. M. Poppi - 2020 - Semiotica 2020 (236-237):349-376.
    This article presents an exploratory analysis of the metaphoric structure of five artistic paintings within “Think aloud” protocols, in which a group of 14 English speakers with a low self-rated level of expertise in art and history of art expertise were asked to verbalize all their thoughts, ideas and impressions of the artworks. The main findings of this study can be summarized as follows: (1) multiple interpretations for the same artwork are possible, (2) the interpretations of the metaphorical structures described (...)
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  • Raising the Issue: A Mental-Space Approach to Iwo Jima-Inspired Editorial Cartoons.Joost Schilperoord - 2013 - Metaphor and Symbol 28 (3):185-212.
    This article examines the structure and processing of editorial cartoons appropriating Joe Rosenthal's famous Iwo Jima photograph in view of the theory of conceptual blending (Fauconnier & Turner, 2002 Fauconnier, G. and Turner, M. 2002. The way we think: Conceptual blending and the mind's hidden complexities, New York,, NY: Basic Books. [Google Scholar]). The main claim argued is that Blending theory accounts for complex processes of meaning constructing provoked by editorial cartoons that invoke several conceptual domains to define and evaluate (...)
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  • Modal functioning of rhetorical resources in selected multimodal cartoons.Ana Pedrazzini & Nora Scheuer - 2019 - Semiotica 2019 (230):275-310.
    Firstly, this paper aims to analyze how verbal and visual modes contribute to build two basic components of cartoons: the referenced situation and the fictional situation. Secondly, it aims to unravel the semiotics of this discursive genre by offering a fine-grained picture of modal variations and continuities of the rhetorical resources deployed, by means of which the fictional situation is displayed. The corpus is composed of 50 multimodal cartoons chosen by cartoonists of 22 nationalities as the most representative of their (...)
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  • Visual Metaphors in the Sciences: The Case of Epigenetic Landscape Images.Jan Baedke & Tobias Schöttler - 2017 - Journal for General Philosophy of Science / Zeitschrift für Allgemeine Wissenschaftstheorie 48 (2):173-194.
    Recent philosophical analyses of the epistemic dimension of images in the sciences show a certain trend in acknowledging potential roles of these images beyond their merely decorative or pedagogical functions. We argue, however, that this new debate has yet paid little attention to a special type of pictures, we call ‘visual metaphor’, and its versatile heuristic potential in organizing data, supporting communication, and guiding research, modeling, and theory formation. Based on a case study of Conrad Hal Waddington’s epigenetic landscape images (...)
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  • On the Origin of Metaphors.Martí Domínguez - 2015 - Metaphor and Symbol 30 (3):240-255.
    In this article I study the genesis of metaphors from an evolutionary perspective. Analyzing 414 cartoons published after the death of the cartoonists of the French satirical magazine Charlie Hebdo, I propose a metaphoric founder effect with the metaphors “PENCIL IS A WEAPON,” “PENCIL IS A CARTOONIST,” and “PENCIL IS FREEDOM,” and a subsequent metaphor drift that creates many related metaphors. Additionally, the success of these metaphors turns the pencil meme into a very efficient and fast-spreading item representing not only (...)
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