The paper presents a novel view of social norms that reflects the importance of different agent types, their specific motivations and roles. How one identifies with a role and behavioral options available to the agent is crucial for the sustainability of the social norms. The analysis of a simple case of social norm is suggested as a default model for analysis, and then the classification of subjects, enforcers, and audience is introduced. This triangular typology of agents is extended by introducing (...) a network of interlocking patterns underlying social behavior. Lastly, the paper describes two categories of transgressions based on misidentification. (shrink)

Analogical reasoning is a foundational tool for human learning, allowing learners to recognize relational structures in new events and domains. Here I sketch some grounds for understanding and applying analogical reasoning in social learning. The social world is fundamentally characterized by relations between people, with common relational structures—such as kinships and social hierarchies—forming social units that dictate social behaviors. Just as young learners use analogical reasoning for learning relational structures in other domains—spatial relations, verbs, relational categories—analogical reasoning ought to be (...) a useful cognitive tool for acquiring social relations and structures. (shrink)