The extended pragma-dialectical argumentation theory assumes that people engaged in argumentative discourse manoeuvre strategically. In argumentative reality, the strategic manoeuvring is often carried out according to an argumentative strategy. Language users make an effort to present their strategic manoeuvres in a specific way and the analysis of the stylistic choices in actual argumentative discourse is the most important basis for identification and analysis of argumentative strategies. In this article, it is shown what requirements must be satisfied by a systematic stylistic (...) analysis of argumentative discourse, and the results of such an analysis are illustrated by means of a case study. (shrink)

Within the framework of pragma-dialectics, this paper analyzes the use of dissociations in the spokespersons’ replies at the press conferences held by the Chinese Ministry of Foreign Affairs between 2015 and 2017. As shown in the research results, to cut down the authority of their opponents in criticizing China and to convince the international general public of the Chinese standpoints, four subtypes of dissociation are used, which can be differentiated as: “distorted” Term I versus “authentic” Term II, “ambiguous” Term I (...) versus “univocal” Term II, “broadened” Term I versus “exact” Term II, and “narrowed” Term I versus “exact” Term II. The strategic maneuvering carried out by the spokespersons in confronting their immediate opponents by means of the various subtypes of dissociation is in the first place directed at their primary audience, i.e. the international general public. To make a convincing case, in using dissociations the spokespersons not only adapt in their strategic maneuvering to the demands of their primary audience but also in their selection from the topical potential and the presentational devices. (shrink)

In this paper I apply the epidemiological model of the spread of beliefs and how they become cultural representations to the field of fallacies. The model suggests that beliefs tend to replicate as a virus does in a potential epidemic, and those strains that are dominant in a given socio-cultural sphere become cultural representations. My ultimate aim is to denounce the fact that some presumptive argumentation schemes are widely applied as definitive arguments, but turn out to be instances of common (...) and traditional fallacies. Moreover, some such fallacies have managed to colonise the human mind and become cultural representations in society today. Adopting the approach I advocate here, we could say that the fallacy has become a belief, which has then managed to replicate like a virus, and finally the fallacy has become a cultural representation. One of the great harms that results from this process is that it is very difficult to open up effective lines of argument that expose the fallacious nature of these new and perverse cultural representations. (shrink)

Within the research framework of pragma-dialectics, this study analysed and assessed strategic manoeuvring by dissociation in corporate crisis communication, exemplified by the 2017 United Airlines’ Passenger Dragging-off Incident. As shown from the analysis of the public statements issued on its official website and Twitter, United Airlines adopted dissociation using the lexical item “volunteer” in the different stages of argumentation: bringing forward a standpoint, maintaining a standpoint and mitigating a standpoint. In so doing, the corporation strategically manoeuvred the topical potential and (...) the presentational devices to meet the demands of its primary audience, i.e. the international general public. Whereas employing dissociation of the notion “volunteer” seemed to be reasonable and served the corporation’s interests best, its argumentative effectiveness was called into question based upon the general rules for critical discussion and the institutional context. (shrink)