Purpose The introduction of artificial intelligence (AI) applications in the Global South brings tremendous potential for both good and harm. This paper aims to highlight the guiding ethical principles and normative frameworks for the ethical use of AI in the lens of the traditional Ga (a tribe in Ghana) philosophy and add to the academic literature and research on AI and ethics within the African context. Design/methodology/approach Literature overview on the African philosophy of Ga tradition as applied to AI and (...) application of it to the AI4people ethical framework for a good AI society. Findings Existing principles in AI are based on and mostly influenced by western principles, which may give rise to biases in AI outcomes and design implications in Africa. The research finds a high degree of overlap in the AI4People ethical framework for a good AI society and the Ga philosophy. Research limitations/implications There are a few existing literatures on AI ethics in Africa and on Ga philosophy. Originality/value This research offers valuable contribution to the ongoing discourse of Africa’s adoption of AI and widens the debate on AI and ethics beyond the western ethical approaches. (shrink)