ABSTRACT Anti-normativists have advanced the view that the involvement of content in norms is not an essential feature of content, but a contingent feature or side effect of the normativity governing attitudes. In this paper, we argue that, in its original formulation, this view puts too much weight on the idea that belief is the fundamental, and perhaps the only, source of content-involving normativity. In its more refined formulation, however, the view does not make justice to a neutral and encompassing (...) characterization of what it is for content to be essentially normative. (shrink)