According to the method of transparency, genuine self-knowledge is the outcome of an inference from world to mind. A. Byrne has developed a theory in which the method of transparency consists in following an epistemic rule in order to form self-verifying second-order beliefs. In this paper, I argue that Byrne’s theory does not establish sufficient conditions for having self-knowledge of first-order beliefs. Examining a case of self-deception, I strive to show that following such a rule might not result in self-knowledge (...) when one is involved in rational deliberation. In the case under consideration, one precisely comes to believe that one believes that p without coming to believe that p. The justification for one’s not forming the belief that p with its distinctive causal pattern in mental life and behaviour, is that one already had the unconscious belief that not-p, a belief that is not sensitive to the principles governing theoretical and practical reasoning. (shrink)