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  1. Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi.Chenting Su, Ronald K. Mitchell & M. Joseph Sirgy - 2007 - Journal of Business Ethics 71 (3):301-319.
    Guanxi (literally interpersonal connections) is in essence a network of resource coalition-based stakeholders sharing resources for survival, and it plays a key role in achieving business success in China. However, the salience of guanxi stakeholders varies: not all guanxi relationships are necessary, and among the necessary guanxi participants, not all are equally important. A hierarchical stakeholder model of guanxi is developed drawing upon Mitchell et al.’s (1997) stakeholder salience theory and Anderson’s (1982) constituency theory. As an application of instrumental stakeholder (...)
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  • Discerning ethical challenges for marketing in China.Georges Enderle & Qibin Niu - 2012 - Asian Journal of Business Ethics 1 (2):143 - 162.
    Abstract Along with China’s stunning economic growth, marketing has become a multi-billion dollar business, afflicted by a plethora of marketing scandals. However, little attention has been paid, until now, to a more systematic approach to marketing ethics in China. This essay attempts to provide a broad and timely, but far from complete, view on marketing issues in China. It uses four ethical guidelines which capture the fundamental features particularly relevant to marketing activities: practicing honest communication; enhancing human capabilities; fostering creative (...)
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  • How do Expatriate Managers Draw the Boundaries of Moral Free Space in the Case of Guanxi?Tolga Ulusemre & Xin Fang - 2021 - Journal of Business Ethics 176 (2):311-324.
    This paper explores expatriates’ ethical evaluations of and responses to guanxi in China through the lens of integrative social contracts theory. We conducted in-depth interviews with 14 expatriate managers who had spent, on average, 6.5 years working and living in China. Based on the content analysis of these interviews, we identified two different uses of guanxi: defensive and competitive. In general, the respondents found defensive guanxi moral in the Chinese context, while they considered competitive guanxi immoral. Based on our findings, (...)
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  • Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising.Caroline Moraes & Nina Michaelidou - 2017 - Journal of Business Ethics 141 (2):231-233.
    The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, (...)
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