In this paper, we want to maintain that the puzzle of imaginative resistance is basically a pragmatic issue due to the failure of participative imagination, as involving a pre-semantic level relating to a wide context (the overall situation of discourse). Since the linguistic meanings of the relevant fiction-involving sentences violate some of our basic norms, what such sentences (fictionally) say cannot be participatively imagined. That failure leads one to refrain from ascribing such sentences the fictional truth-conditions they would have in (...) narrow fictional contexts (sets of fixed parameters) as determined by those meanings in those contexts. Yet one could still make that ascription, for one can cognitively imagine what such sentences would say in those contexts. As is proved by the fact that if one either adopts an alternative view on such norms or, for some reason, brackets them, one can again perform that ascription. (shrink)