A heuristic is a rule of thumb. In psychology, heuristics are relatively simple rules for making judgments. A fast heuristic is easy to use and allows one to make judgments quickly. A frugal heuristic relies on a small fraction of the available evidence in making judgments. Typically, fast and frugal heuristics (FFHs) have, or are claimed to have, a further property: They are very reliable, yielding judgments that are about as accurate in the long run as ideal non-fast, non-frugal rules. (...) This paper introduces some well-known examples of FFHs, raises some objections to the FFH program, and looks at the implications of those parts of the FFH program about which we can have some reasonable degree of confidence. (shrink)

In the rationality debate, Gerd Gigerenzer and his colleagues have argued that human’s apparent inability to follow probabilistic principles does not mean our irrationality, because we can do probabilistic reasoning successfully if probability information is given in frequencies, not percentages (the natural frequency hypothesis). They also offered an evolutionary argument to this hypothesis, according to which using frequencies was evolutionarily more advantageous to our hominin ancestors than using percentages, and this is why we can reason correctly about probabilities in the (...) frequency format. This paper offers a critical review of this evolutionary argument. I show that there are reasons to believe using the frequency format was not more adaptive than using the standard (percentage) format. I also argue that there is a plausible alternative explanation (the nested-sets hypothesis) for the improved test performances of experimental subjects—one of Gigerenzer’s key explananda—which undermines the need to postulate mental mechanisms for probabilistic reasoning tuned to the frequency format. The explanatory thrust of the natural frequency hypothesis is much less significant than its advocates assume. (shrink)

Gerd Gigerenzer's views on probabilistic reasoning in humans have come under close scrutiny. Very little attention, however, has been paid to his evolutionary component of his argument. According to Gigerenzer, reasoning about probabilities as frequencies is so common today because it was favored by natural selection in the past. This paper presents a critical examination of this argument. It will show first, that, _pace_ Gigerenzer, there are some reasons to believe that using the frequency format was not more adaptive than (...) using the standard (percentage) format and, second, that Gigerenzer's evolutionary argument and his other arguments such as his historical description of the notion of probability are in tension with each other. (shrink)