This paper argues that people commonly make moral and aesthetic errors regarding personal beauty. One moral error involves treating people as if their superficial physical beauty is a key source of their value. This practice immorally objectifies people by treating them as aesthetic objects, such as paintings or sunsets, rather than persons. Physical personal beauty is overrated. And even to the extent to which it may be appropriate to appreciate personal beauty, people still commonly make an aesthetic error by treating (...) people as if their aesthetic value derives primarily from how their faces and bodies look. We thereby overlook much of their aesthetic value, including their aesthetic agency—which involves the aesthetic choices that shape people’s appearance and conduct, as well as their inner selves and character. Moreover, tending to a person’s fuller aesthetic value may mitigate harmful consequences of lookism. (shrink)