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  1. Masking the Offense? An Ethical View on Humor in Advertising.Kati Förster & Cornelia Brantner - 2016 - Journal of Media Ethics 31 (3):146-161.
    ABSTRACTThe use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor’s effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, the authors look at the extent to which humor masks the ethical concerns inherent in offensive advertising. The authors examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With their analysis, they contribute to advertising ethics by turning (...)
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