The philosophical literature on shame treats shame as essentially a self-concerning emotion. According to this view, when we experience shame, it is always the self that is subject to negative assessment, and shame concerning others traces back to some form of self-concern. Against this, I argue for an expanded conception of shame. On the view I advance, shame always manifests investment and partiality regarding its target, but investment and partiality need not trace back to self-concern, and shame does not essentially (...) require an appraisal of the self at all. I also argue that this can help us improve our understanding of partial concern for persons more broadly. While we often think of partial concern for a person's well-being as the paradigmatic form of partial concern, partial concern for a person's character (broadly construed) plays an equally important role in our moral-emotional lives, and especially in our close relationships. (shrink)