Confucius associates the good and the beautiful. Li (translated variously as “ritual propriety,” “ritual,” “etiquette,” or “propriety”) embodies the entire spectrum of interaction with humans, nature, and even material objects. I argue that Confucius attempts to introduce an ethical ontology, not of “what,” but of “the way.” The “way” of reality becomes known with the deliberate participation to the Dao. In other words, through interaction. The way people co-exist demonstrates the rationality of the associations of living and functioning together. Li, (...) as an aesthetic-moral principle, embodies the entire spectrum of one’s interaction with humans, nature, and even material objects. Li is a constitutive element of Confucian ethics and politics, highlighting the importance of beauty, and not only goodness, in human action. The worthiness of human action is judged both aesthetically and morally. Moreover, I hold that Confucius’ ethical ontology is not an ontology of “whatness” but of “howness,” according to the Dao, since Confucius primary concern was not to define the Dao, but to restore the Dao of the ancient sage-kings. The morality of the action is dependent on the way it is performed, according to the mandates of the Dao. (shrink)

To avoid the one-sidedness and abuse of the rule of xieju 絜矩, Zhang Taiyan 章太炎 redefines zhong-shu 忠恕, the Confucian golden rule, as two separate yet complementary principles, the idea of which is most manifestly drawn from Zhuangzi’s 莊子 “Qiwulun 齊物論”. Zhang’s association of zhong-shu and qiwu 齊物 is based upon his vision of equality premised on recognition of and respect for differences. In Zhang’s reading of the Zhuangzi in light of Yogācāra, the crucial “concept matching” is the explanation of (...) cheng xin 成心 as seeds in the ālaya consciousness. Cheng xin in this sense not only refers to the natural pattern of things and so is the basis for inference and deduction, but also serves as the means to deal with the diversity of opinions. In moral practice, Zhang proposes the liang xing 兩行 approach of his qiwu philosophy: to recognize the equal worth of all beings on one hand, and to take the particular characteristics and desires of individuals into account on the other. Thus, it requires the dual practice of zhong and shu: to acquire firsthand observation through personal experience, and to imagine oneself in the position of the other. (shrink)

This article examines the relevance and value of Confucian Ethics to contemporary Business Ethics by comparing their respective perspectives and approaches towards business activities within the modern capitalist framework, the principle of reciprocity and the concept of human virtues. Confucian Ethics provides interesting parallels with contemporary Western-oriented Business Ethics. At the same, it diverges from contemporary Business Ethics in some significant ways. Upon an examination of philosophical texts as well as empirical studies, it is argued that Confucian Ethics is able (...) to provide some unique philosophical and intellectual perspectives in order to forge a richer understanding and analysis of the field of contemporary Business Ethics. (shrink)