The article is devoted to the research of civic engagement processes, which are gaining more and more publicity in world political science. Applying modern professional approaches, the author offers an explanation of the recruitment of civil advocacy through a clear political goal and connection with the current situational context. The article reveals and describes the main components of measuring the involvement of political activists within the framework of modern civil advocacy campaigns. The author reveals the mechanisms of expressing views and (...) positions, protecting one’s rights and influencing decision-making processes at different levels of management. It is emphasized that civil advocacy covers a wide range of activities aimed at participation in political processes. The text examines advocacy campaigns in the political practice of consolidated democracies as organized events aimed at drawing attention to specific problems and achieving policy changes or raising public awareness. In the work, an appeal was also made to the qualification requirements and job duties of the leaders of civil campaigns. The article analyzes the actualization of the issue of civil advocacy in social and political innovations at the current stage. It is noted that in developed democratic countries a tendency to pay attention to social public innovations is outlined. It has been established that the development of civil society in Ukraine involves the development of a national model of engaging citizens in conducting advocacy campaigns. Attention is paid to attracting new active participants, for whom public advocacy campaigns become a factor in forming an environment of collaboration and expanding the circle of social communication. Emphasis is placed on the continuous inclusion of individuals and groups in activities aimed at improving the public environment and forming conscious public leadership and an atmosphere of social success. In the final part of the article, the author emphasizes that effective public involvement involves a variety of approaches. It was concluded that the decisive factor that prompts citizens to take a proactive position and participate in civil advocacy campaigns are pragmatic needs and ideas about achieving a state of satisfaction of requirements. (shrink)