This article seeks to interpret how the scientific study of individualization, broadly construed, is conceived from within. It presents and discusses an analysis of qualitative data gained from performing semi-structured expert interviews. By way of a thematic-analytic approach to interpreting this data, this article seeks to investigate the attitudes and opinions of a sample of scientific experts who study individualization, across a wide range of scientific fields, with regard to key concepts, phenomena, motivating factors, and open questions. Centering its analysis (...) on discussion of four themes, this paper (1) emphasizes the importance for science of individuals and individuality, (2) reflects on matters pertaining to language and interdisciplinary communication, (3) distinguishes between nine meanings of the word “individualization,” stressing their significant features, and (4) considers ideas about the consequences of individualization and ongoing methodological concerns. (shrink)