As a result of simultaneous developments, including the proliferation of opportunities for online feedback, the application of discourse ethics to journalism, and a greater emphasis on journalistic accountability, the time is ripe for revisiting opportunities that online mechanisms provide for holding journalists accountable to audiences. This paper proposes recommendations to guide hosting online comments in light of the Habermasian framework of discourse ethics developed by Glasser and Ettema (2008). It also explores the limits of such approaches in nations with different (...) press models, such as the development model as practiced in China. (shrink)