Many philosophers approach values by defining what is good, what has value or, often, what ought to be. The concept that humankind's values could be measured has brought social sciences into the valuation realm. Social scientists began value measurement in the 1900s. At the same time, the concept of fundamental human values spread. The widely-used Rokeach Value Survey is adapted to test for value differences among cosmopolitan and community journalists. Journalists have common values, but other factors such as community heterogeneity (...) or pluralism, and occupational and organizational influences, may affect the way journalists prioritize values. (shrink)