This essay argues that post-analytic philosophy finds its origins not only in an invented tradition—that of ‘analytic philosophy’—but also in an invented dilemma: namely, the response to the allegedly overweening dominance of ‘positivism’ in American philosophy. I begin by surveying the problems with the folk wisdom about positivism and analytic philosophy. This pervasive narrative locates the emergence of post-analytic philosophy after a period of hegemony for logical positivism and cognate philosophical subfields. Taking seriously evidence indicating a distinct overlap in the (...) construction of the analytic and post-analytic traditions, I return to the founding moment of American analytic philosophy in the years immediately following World War II. What we see, I suggest, is not a reaction against a clearly defined and powerful logical positivist mainstream, but the careful, piecewise co-ordination of what would become characteristic ‘analytic’ modes of argument, problematics, and tool kits. Willard Van Orman Quine played a central role in this process, and for this reason I focus on the circumstances in which his field-defining 1951 article, ‘Two Dogmas of Empiricism’ was written and received. I conclude with the claim that both analytic and post-analytic philosophers relied on a peculiar image of the failure of logical positivism, and of the opportunities that failure presented. (shrink)