We use imperatives to refute a naïve analysis of update potentials (force-operators attaching to sentences), arguing for a dynamic analysis of imperative force as restrictable, directed, and embeddable. We propose a dynamic, non-modal analysis of conditional imperatives, as a counterpoint to static, modal analyses. Our analysis retains Kratzer's analysis of if-clauses as restrictors of some operator, but avoids typing it as a generalized quantifier over worlds (against her), instead as a dynamic force operator. Arguments for a restrictor treatment (but against (...) a quantificational treatment) are mustered, and we propose a novel analysis of update on conditional imperatives (and an independently motivated revision of the standard ordering-semantics for root modals that makes use of it). Finally, we argue that imperative force is embeddable under an operation much like dynamic conjunction. (shrink)