Frege believes that the content of declarative sentences divides into a thought and its ‘colouring’, perhaps combined with assertoric force. He further thinks it is important to separate the thought from its colouring. To do this, a criterion which determines sameness of sense between sentences must be deployed. But Frege provides three criteria for this task, each of which adjudicate on different grounds. In this article, rather than expand on criticisms levelled at two of the criteria offered, the author focuses (...) on the most promising candidate. As it stands, this criterion has problems, but not insuperable ones. He suggests an adjusted criterion that relies on the epistemic notion of triviality. He recommends this criterion as both harmonious with Frege’s broader thought and preferable to alternatives offered. The moral is that Frege individuates thoughts by deploying an epistemic concept, and this is the only suitable way for him to do so. (shrink)