One manifestation of argumentation is in critical discussions where people genuinely strive cooperatively to achieve critical decisions. Hence, argumentation can be recognized as the process of advancing, supporting, modifying, and criticizing claims so that appropriate decision makers may grant or deny adherence. This audience-centered definition holds the assumption that the participants must willingly engage in public debate and discussion, and their arguments must function to open a critical space and keep it open. This essay investigates `ideological pronouncement,' a kind of (...) rhetoric that undermines and limits the possibility of critical discussion among target audiences, as an enemy of sound argumentation. First, the essential characteristics of sound argumentation are explained. Next, the typical characteristics of ideological rhetoric are described. At the same time, the Cardinal Principles of the National Entity of Japan, a Japanese wartime moral education textbook, is examined as a paradigm case of ideological rhetoric. Third, three key pronouncements of the Cardinal Principles are outlined and discussed. Finally, implications from the critical discussion are drawn. (shrink)