To question power means also to ask what makes us governable and enables us to govern. This paper addresses this issue by rephrasing the question ‘what is power?’ into the question: ‘to what problem can power be seen as a response?’. This transformation allows us to keep the ‘power of power’ in sight. It then elucidates the ‘how’ of power through some conceptual explorations and theoretical clarifications as well as through an explicitly anthropological problematisation of power, as the way in (...) which power is understood depends always also on the way in which people understand themselves. Reassessing Foucault's rejection of anthropological reflections, the paper sketches a structural matrix of human self‐conceptions through which power and also critique can be reconstructed systematically. (shrink)