ABSTRACTWe tested the response dynamics of the evaluative priming effect using a mouse tracking procedure that records hand movements during the execution of categorisation tasks. In Experiment 1, when participants performed the evaluative categorisation task but not the non-evaluative semantic categorisation task, their mouse trajectories for evaluatively incongruent trials curved more toward the opposite response than those for evaluatively congruent trials, indicating the emergence of evaluative priming effects based on response competition. In Experiment 2, implementing a task-switching procedure in which (...) evaluative and non-evaluative categorisation tasks were intermixed, we obtained reliable evaluative priming effects in the non-evaluative semantic categorisation task as well as in the evaluative categorisation task when participants assigned attention to the evaluative stimulus dime... (shrink)

Affective congruency effects in the evaluation task can be explained by either spreading of activation or response competition. Eliminating effects of response compatibility by using other tasks (semantic categorisation, naming task) typically also eliminates affective congruency effects. However, there is no need for processing the affective information of the stimuli in these tasks either, which could be necessary for an affectively mediated spreading of activation (Spruyt et al., 2007, 2009, 2012). We introduced a new task to further test this hypothesis. (...) The valent/neutral-categorisation task does not confound affective congruency with response compatibility, but still requires a processing of the stimuli's valence. No affective congruency effect was obtained with this task in two experiments, disfavouring a conditional spreading activation account. On the other hand, a significant priming effect was found for associated word pairs in Experiment 1, providing evidence for the sensitivity of the task to detect spreading activation processes. (shrink)

The field of cognition and emotion is characterised as the cognitive psychology of evaluative and affective processes. The most important development in this field is the fruitful adoption of cognitive psychology paradigms to study automatic evaluation processes, for example. This has led to a plethora of findings and theories. Two points are emphasised: First, the (often metaphorical) theoretical way of thinking has changed over the decades. Theorising with symbolic models (e.g. semantic networks), which was prevalent in earlier years, has been (...) replaced more recently by subsymbolic models (i.e. PDP models). It is argued that – despite their still metaphorical character – the latter are better suited to capturing characteristics of emotional processes. Second, the field has adopted the methods of experimental cognitive psychology to develop and refine paradigms as “windows to the mind”. (shrink)