We analyse Reach's puzzle, according to which it is impossible to be told anyone's name, because the statement conveying it can be understood only by someone who already knows what it says. We argue that the puzzle can be solved by adverting to the systematic nature of mention when it involves the use of standard quotation marks or similar devices. We then discuss mention more generally and outline an account according to which any mentioning expressions that are competent to solve (...) Reach's puzzle – and in particular those consisting of standard quotation marks and their fillings – have a descriptive analysis: we rebut the usual objections to this account, and show how it is superior to some of the alternatives in the literature. We conclude by briefly connecting the foregoing discussions with semantic theory. (shrink)