Most guidelines and proposalsfor Internet research ethics are based onregulations for human subjects research. In therelated research, Internet material is viewedas animate and described as people. Humanitiesresearchers have rarely been a part of thedebate about Internet research ethics and thepractices of these scholars have not been takeninto consideration when drafting most of theguidelines. This threatens to limit the kindsof Internet research that can be performed – critical strategies are particularlydiscouraged – and the ways that researchers andother users understand the Internet.Researchers (...) who use human subjects models havenot fully acknowledged computer mediation, theconstructed aspects of Internetrepresentations, and the screen. If we viewInternet material as cultural production thenthe models for Internet research would be ArtHistory and Visual Culture, English andLiterary Studies, Film and Media Studies, Musicand Sound Studies, and Theatre and PerformanceStudies. A more complete integration of theseapproaches into Internet Studies – either as asole investigatory strategy or in tandem withother forms of inquiry – would changeresearchers' ethical questions. It would alsoshow instances in which human subjectsguidelines do not apply to complex Internetmaterial. It is imperative to demonstrate thatInternet material is not people because thisconception makes highly constructed words andimages seem natural and stereotypedrepresentations appear to be real. (shrink)