This essay offers a defence of the non-cognitivist approach to the interpretation of moral judgments as disguised imperatives corresponding to social rules. It addresses the body of criticism that faced R. M. Hare, and that currently faces moral anti-realists, on two levels, by providing a full semantic analysis of evaluative judgments and by arguing that anti-realism is compatible with moral aspiration despite the non-existence of obligations as the externalist imagines them. A moral judgment consists of separate descriptive and prescriptive components (...) and is to be understood as a declarative statement prefaced by an 'ideality operator'. Moral beliefs are genuinely representational, but their truth conditions can only be stated with reference to imaginary ideal worlds. Moral judgments are neither confirmed nor verified, but alternative moral positions are preferentially endorsed and adopted by individual agents on the basis of their perceived all-things-considered optimality. High aspiration moralities are normally very costly to agents in terms of their prudential and aesthetic interests, but they are theoretically as eligible as the adoption of other, less demanding sets of rules. (shrink)