The article provides a critical analysis of a postfeminist identity that is emergent in a set of beauty advertisements, called ‘entitled femininity’. Three major discursive themes are identified, which are constitutive of this postfeminist feminine identity: 1) ‘It’s about me!’ focuses on pampering and pleasuring the self; 2) ‘Celebrating femininity’ reclaims and rejoices in feminine stereotypes; and 3) ‘Girling women’ encourages a youthful disposition in women of all ages. The article shows that entitled femininity occupies an ambivalent discursive space, which (...) celebrates as well as repudiates feminism, and re-installs normative gendered stereotypes. The ambivalence, it is argued, contributes to fostering a culture of post-critique, which numbs resistance and deflects criticism. For all its appearances to be pro-women, feminine entitlement based squarely on an entitlement to consume offers a rather limited and problematic vision of femininity and gender equality. (shrink)

Can a man be a feminist? If so, what would it mean? I want to participate in a dialogue between women and men on how to accommodate women’s moral concerns. I propose that the fundamental values of justice embodied in the South African constitutional democracy require men to be feminist. These values provide the best safeguard of the important interests and values of both women and men. Men who accept these values can support the main concerns of feminism. The implications (...) of the argument in this article range from public issues to the most private aspects of marriage. (shrink)

Language does not simply symbolize a situation or object which is already there in advance; it makes possible the existence or the appearance of that situation or object for it is a part of the mechanism whereby that situation or object is created. (Mead 1934, p. 78).

This paper explores the changing feminine subject of feminism by investigating women's sexual daydreams. Described by Rosi Braidotti following Luce Irigaray as the ‘virtual feminine’, and by Teresa de Lauretis as the ‘space-off, the feminist subject is a mutating configuration embodying that which is not colonised from phallogocentric representations. Following Frigga Haug's work on daydreams, the paper is informed by a study that draws on responses from nineteen women in a university setting to an anonymous online survey that asked them (...) to write a daydream about how they would like to express their sexualities in an ideal world. The data reveal that these women of the new millennium imagine spaces of gender/sexual equity, characterised by a spirit of sexual adventure and ethical and emotionally intimate sex. I argue that these sexual imaginings are more progressive than earlier ones, filling in some of the details omitted from contemporary hegemonic representations of feminine sexuality. Arguably providing a snapshot of the feminist subject in its ongoing historical metamorphosis, the paper considers the meaning of these transformations. (shrink)

This article considers Kate Walbert’s A Short History of Women (2009), a novel that tells the stories of a hunger striking suffragette and four generations of her female descendants. Tracing feminist history through female genealogy, Walbert’s historiographic metafiction helps us think through the perils and potentials of the generational methods that have long dominated feminist historiography. Critically engaging with what has arguably become a feminist family drama, the novel makes an invaluable contribution to contemporary feminist theory and feminist historiography, illustrating (...) of feminist genealogies as simultaneously fruitful and fraught, limiting and liberating and yet inescapable and useful. (shrink)

This article presents ethnographic research on women's self-defense training and suggests that women's self-defense culture prompts feminists to refigure our understanding of the body and violence. The body in feminist discourse is often construed as the object of patriarchal violence, and violence has been construed as something that is variously oppressive, diminishing, inappropriate, and masculinist. Hence, many feminists have been apathetic to women's self-defense. As a practice that rehearses, and even celebrates women's potential for violence, women's self-defense illustrates how and (...) why feminism can frame the body as both a social construction and as politically significant for theory and activism. (shrink)

Stories and images of successful career women and support for women’s advancement in working life have become hallmarks of contemporary postfeminist media culture, and especially of women’s magazines such as Cosmopolitan. While in previous research these features have been seen as signs for a new, popular feminism, more recently they have also been connected to the growing hegemony of neoliberal governance, a mode of power that ultimately aims at the economization of the social and is fundamentally exercised in and through (...) discourse. The aim of this article is to investigate further the interconnectedness of these two phenomena, postfeminism and neoliberalism, in the domain of work, using the example of the German edition of Cosmopolitan. For a detailed and multilayered investigation the study draws on linguistically oriented discourse analysis, focusing on the operation of a ‘discourse of postfeminist self-management’. The examination shows how this discourse, while on the one hand evoking an ethos of feminist engagement, on the other seeks to guide readers to mould themselves into a version of the entrepreneurial self required by the neoliberalized world of work. (shrink)

Feminist and psychological literature has long established a link between women’s often conflicted relationship with food and social discourses that reinforce harmful notions of the ideal female body and the need for bodily self-surveillance. However, new cultures around food and eating have emerged which purport to offer different ways to connect with food. One feature of these gendered discourses is their use of feminist terminology and ideas of empowerment and emancipation. This thesis sets out to explore popular cultural discourses on (...) food and eating by examining recent, best-selling diet books and cookbooks written by women and the iconic feminist texts that have inadvertently helped shape them. The thesis will argue that together, these food and eating-related discourses reinforce and normalise body-policing gender norms and body-centric attitudes, despite their broader aims to challenge these ideas. By viewing these texts through a feminist post-structuralist lens, and employing methodological tools from critical discourse analysis, this thesis attempts to move beyond individualistic, body-centric approaches that dominate existing literature. It aims to fill a gap in this literature and in current debate by examining different cultural discourses for the ways body-surveillance messages are normalised and perpetuated. It advances the idea of ‘food femininities’ to describe the multiple means by which authors of diet books, cookbooks and iconic feminist texts instantiate and reproduce body-policing narratives. It concludes that these apparently new discourses on food and eating, like the discourses that preceded them, promote similarly harmful, self-objectifying attitudes in women. (shrink)

The article seeks to examine identities young women are producing within late modern social conditions with the aim of exploring these identities in relation to the increasingly fragmented project of second wave feminism. In order to evaluate whether feminism has maintained intergenerational currency, the article, based upon interviews with 33 young women aged 16–20, discusses ways in which young women are engaging with choices available to them. The active negotiation of identity requires an examination of the discourses available to the (...) subjects and in this study it is apparent that, while these young women were alienated from second wave feminism, their identities were indeed informed by intrinsically feminist ideals. This contradiction begs the question of what place young women occupy within the increasingly diverse category of ‘feminisms’? The tension between second wave feminism and postfeminism and their problematic relationship is analysed as a problem deriving from difference. Analysis of interview material is used to argue that the identities under construction allow the young women to engage in a resistant fashion with the choices they have available at the micro-level of everyday life. (shrink)