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  1. Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self-Potential Development Model.Ahmad Umair Zulkefli, Muhammad Ridhuan Tony Lim Abdullah & Mohd Nuri Al-Amin Endut - 2022 - Frontiers in Psychology 13:814757.
    A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of stakeholders on what would be the essential aspects of the present and future youth qualities in achieving sustainable well-being in the present trend. The findings would be essentially helpful for the youth and the business world (...)
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